The campaign also reflects the brand’s journey of growth, a brand on the move, always evolving and exploring new paths, and adapting to changes in both the market and society.
Constantly evolving.
Craftsmanship and fashion come together in this FW25 Campaign, showcasing in an artistic way one of the oldest and most creative traditions: rug making.
This ancient craft has its roots in Central Asia over a thousand years ago,
where nomadic tribes used quality, lightweight, and cozy materials for warmth and easy transport. Their rugs not only provided comfort but also added unique designs to their tents.
In this campaign, we bring together craftsmanship, tradition, quality, comfort, and style—values deeply connected to Yokono.
