Moreover, the campaign concept connects us with the brand's current growth phase. A brand in motion, accompanying every step, exploring new paths, and adapting to changes in the market and society.
In constant evolution.
Craftsmanship and fashion come together in the FALL-WINTER campaign, showcasing in a relaxed and artistic way one of the oldest and most creative arts – carpet weaving.
This art originated in Central Asia over a thousand years ago. Nomadic tribes needed protection against the cold winters, using high-quality, manageable, and comfortable materials that were easy to transport.
At the same time, their designs added decoration to their tents.
In this campaign, we bring together the concepts of craftsmanship, tradition, quality, comfort, and design—values that are closely linked to the YOKONO brand.
