The people behind every step

At Yokono we believe that a brand is built by hardworking people. We are a family business currently led by the second generation, driving the project forward with the same energy, commitment and respect for the craft that defined our beginnings.

What defines us is not only what we make, but how we make it: with a personal touch, a sense of responsibility and a positive working environment that comes through in every collection. In our offices, experience and fresh thinking go hand in hand, as do tradition and constant evolution.

A multidisciplinary team, one shared essence

At Yokono, every department is part of a shared whole where communication flows freely and decisions are made with a long-term vision:

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● eCommerce and digital marketing, driving the online experience with the same consistency as our physical channel.

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● Design and product development, responsible for interpreting trends without losing our identity.

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● Production and quality, ensuring rigorous standards at every stage of the process.

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● Sales and expansion, connecting the brand with national and international stockists.

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● Customer service, offering a personal and solution-focused approach.

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Experience built over time

At Yokono, people stay. Many of our team members have been part of the project for
over 10 years, which speaks to stability, trust and a strong internal culture. That continuity translates into a deep knowledge of the product, the market and, above all, our customers.

The loyalty of our team is no coincidence. We look after our working environment, encourage collaboration and uphold a culture built on respect, transparency and pride in a job well done.

Genuine closeness and commitment

We are a family business that has grown without losing its essence. Every decision is
made with long-term impact in mind, with a focus on product quality and consistency with our values.

More than a footwear brand, at Yokono we are a team of people who share a common
vision: to create honest, comfortable and long-lasting footwear, while always maintaining the personal touch that defines us.