MICAM Milan, the global showcase for footwear in the heart of Italy
Every year, MICAM brings together in Milan the brands and professional buyers who set the direction for the sector. The trade fair is held twice a year: in February we present the winter collections and in September the summer ones, always ahead of the season. Being present in Milan means showcasing our products, season after season, to the audience with the deepest understanding of footwear on the planet, and doing so in the very country where footwear design and quality are a matter of culture.
Unser Engagement auf dem italienischen Markt
Italien ist einer der anspruchsvollsten und einflussreichsten Schuhmärkte der Welt und nimmt daher einen zentralen Platz in unserer internationalen Wachstumsstrategie ein. Die MICAM ermöglicht es uns, Fachhändler und Einkäufer in Märkten zu erreichen, in denen wir gerade erst eine Präsenz aufbauen, und die Marke so Kunden zugänglich zu machen, die Schuhe mit einer eigenen Identität suchen. Spanisches Design nach Italien zu bringen, ist für uns nicht nur ein weiterer Schritt, sondern ein natürlicher Schritt in der Internationalisierung von Yokono.
Spanish design, a universal language
What we are presenting in Milan is what defines Yokono: women’s footwear that combines comfort and personality, with a recognisable design signature and collections that evolve with every season. It is a range that particularly resonates with an audience – such as the Italian one – that values shoes as a fashion statement and not merely as a product. Every pair we showcase at MICAM is a showcase of what we do best. Are you a professional buyer or distributor interested in the Italian market? Discover Yokono’s collections and get in touch with our team to bring Spanish footwear design to your retail outlet.